The Energy Bar Industry Case Study

The global fortified energy bar market is anticipated to be driven by the increasing awareness of nutrients such as proteins fat carbohydrates and others.

The energy bar industry case study.

Market synopsis of fortified energy bar. The energy bar industry in 1986 powerbar a firm in berkeley california single handedly created the energy bar category. The energy bar industry. Energy bars provide adult with almost one third of total daily calories energy bars is available in broad retail distribution channel from dollar stores delis grocery stores to gas stations.

The target segment was the athlete who needed an efficient effective energy source. Now with various submarkets the energy bar is expected to see more growth in the. Also sports nutrition industry is expected to play a significant role in the growth of fortified energy bar market during the. Within the oil and gas arena such as excellence centers in the gcc india usa national and international oil and gas companies oilfield service providers energy sector and related companies across the region.

The energy bar basically contains food energy and does not contain caffeine. The build up of this market is attributed to powerbar but there was significant contribution from others. Energy bar overview the energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. Growing demand for functional food indulgence meal replacement and on the go snacking is the major factor fueling the energy bar market growth in north america.

Emirates steel case study 1072 words 5 pages. The global organic energy bar market is projected to grow at a significant rate of 8 5 from 2019 to 2024 to reach a market value of usd 370 million by the end of 2024. A typical energy bar weighs between 50 85 grams and offers about 250 to 300 calorie. Rising demand for healthy and organic snacks items with high nutritional value and growing.

Over the past couple of decades the energy bar industry had experienced explosive growth reaching a value of 5 1 billion in 2017 internationally cite source. The fat content in energy bar is usually kept very low the source of fat is often dark chocolate and cocoa butter. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. There is growing popularity of sports and athletic activities among the youths globally.

Positioned as an athletic energy food it was distributed at bike shops and events that usually involved running or biking. In the highly competitive energy bars market clif bar general mills and kellogg s together contribute to over 50 market share. Global energy bar market is forecasted to grow at a cagr of 4 9 during the forecast period of 2019 2024. North america energy bar market is projected to grow at a cagr of 4 2 during the forecast period 2020 2025.